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Thursday, November 24, 2011

Smart devices causing “mobile-broadband perfect storm”


For many years now rising data traffic has been setting unprecedented trends in the mobile industry. Although communication service providers /network operators have realized the ramifications underlying this deluge of mobile data, they have unfortunately been very sluggish to respond to it. The business reality as it prevails now is that traditional voice oriented business models have been replaced by data, and voice now remains relatively less strategic in defining operators' revenue strategy. On the other hand, for mobile subscribers too, it's the availability of choice and personalization in mobile data services that commands their loyalty and keeps them satisfied. As mobile data consumption continues growing stronger, it keeps ushering in massive transformation on myriad aspects concerning networks, business models, devices, mobile ecosystem and subscribers too.


The scenario has drastically changed over the past two years. Now, operators across the globe, in both developed and emerging mobile broadband markets are finding that their precious networks resources are getting exhausted critically like never before. Several wireless carriers have reported that mobile data traffic over their networks have skyrocketed like never before. The fast increase in mobile broadband services, rich digital content such as Video streaming, Online Gaming, Social Networking etc as the impact of web 2.0 and eventually the arrival of iconic smartphones and connected devices such as Apple iPhone, Google Android devices, the iPad etc have together generated an unprecedented level of stress on mobile networks, leaving network operators in anxiety and incapable to respond. In 2010, global mobile data traffic nearly tripled (2.6 times growth) for the third year in a row, despite a slow economic recovery, increased traffic offload, and tiered pricing emerged a new norm. Again, global mobile data traffic is expected to grow 26 times from 2010 to 2015, a 92 percent CAGR. Mobile video traffic was 49.8 percent of total mobile data traffic at the end of 2010, and will account for 52.8 percent of traffic by the end of 2011. Also by 2015, two-thirds of the world's mobile data traffic will be video.

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Smart devices causing “mobile-broadband perfect storm”


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