There
is increasing global momentum behind LTE, with operators worldwide moving
towards deployment. In some cases they are already rolling out commercial
services. However, there are many countries in which operators have yet to
introduce LTE. Even in countries where there is widespread adoption of WCDMA,
HSPA and HSPA+ services, and where mobile data networks are groaning under the
volume of data that smart phones and tablet computers are pulling from and pushing
to the network, many operators have yet to make the step.
They
will have to take that step at
some point in order to remain competitive, and in order to take advantage of
the technological improvements that LTE can provide. If they don’t, they will
run short of capacity, consumer experience will degrade and customers will move
elsewhere. What’s more, whilst the revenue per bit derived from delivering data
services is much lower than the revenue per bit that can be earned from
delivering voice, in the most advanced mobile markets it is the provision of
data services (including the provision of content and applications) that is
driving revenue growth. Ensuring its ability to keep driving the data services
market forward has to be a priority in any mobile operator’s business plan. READ THIS GSA PRESENTATION FOR FURTHER INSIGHTS:
Embracing the 1800MHz opportunity: Driving mobile forward with LTE in the 1800MHz band
Embracing the 1800MHz opportunity: Driving mobile forward with LTE in the 1800MHz band