Tuesday, May 10, 2016
Time spent on apps on mobile devices in the United States (A June 2015 Outlook)
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Mobile apps began to appear in 2008 and were originally designed for simple information retrieval in the form of calendars, email and weather forecasts. However their popularity quickly encouraged developers to expand into other categories including gaming, banking and shopping apps. Time spent on selected mobile social networks in the U.S. has been measured in billion monthly minutes. These figures reveal that users prefer to spend their time on apps rather than the internet when using their mobile devices.
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