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Wednesday, August 15, 2012

Making 4G Profitable and Successful

The first LTE network made its debut in the U.S. in September 2010 when MetroPCS launched its first market. Fast forward 20 months and we now have a thriving LTE ecosystem with Verizon Wireless expected to cover 400 markets and 260 million POPs with LTE by year-end and AT&T expected to double its LTE coverage to around 150 million POPs by year-end.

Aside from the top two Tier 1 operators, many other carriers are also in the midst of deploying LTE, including U.S. Cellular, Sprint Nextel, C Spire Wireless and Leap Wireless. Even T-Mobile USA is planning to deploy LTE Release 10 in its AWS spectrum in 2013. The company is hoping to regain its competitive edge in the wake of AT&T’s failed $39 billion acquisition of the carrier. With all these U.S. operators deploying LTE, one might be tempted to call the technology a success. However, the initial uptake of LTE hasn’t been overwhelming.

After nearly 18 months of offering LTE service, Verizon Wireless in February reported that about 5 percent of its subscriber base is using LTE devices. Likewise, in April MetroPCS reported that it had about 500,000 LTE subscribers, or approximately 5.35 percent of its customer base. Is a 5 percent LTE adoption rate at this point in the deployment race high enough to indicate a success? GET FURTHER INSIGHTS FROM THE WHITEPAPER BELOW; Making 4G Profitable & Success ful

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